Röyk
A brand for the above-casual outdoorsmen and women with an affinity for sustainability and innovation. Röyk pride themselves in using responsibly sourced quality wool which has won them hearts and awards throughout the outdoor and textile industry world. Lately, the company have found themselves in a spiritual pivot towards heritage wear. Mixing inspiration from the American outfitters of the Midwest and Pacific Northwest with the Nordic environments that define them, they were given the appropriate make-over.
Client: Röyk (website)
Agency: Dream Mill (website)
Service: Art Direction, Brand Concept, Design
Stockholm flagship store.
Garment hangtag, concept front.
Garment hangtag, concept back.
Merino crew neck with neck labels.
Neck label, concept.
Story label, concept.
Concept trial graphics.
Flagship store street sign.
Puffer jacket leather patch via Instagram account @roadstomovement.
Pile fleece jackets with neck label.
Knitted beanie.